We helped a U.S. power engineering firm build a stronger search presence from a very low starting point. We rebuilt the website, fixed the technical SEO setup, created detailed engineering content, built authority, and improved visibility across Google and AI search.
The website was live, but it was not bringing in much organic traffic. The old Duda setup also gave us limited control over some of the technical SEO work we wanted to do.
The site had very low authority, a small backlink profile, no proper content strategy, and several technical gaps around schema, sitemap, internal linking, and site performance.
So the main job was to turn a basic business website into a stronger search and lead-generation asset.
– Grow organic search visibility.
– Rank for important engineering searches.
– Improve the site’s technical SEO foundation.
– Build useful content around engineering topics.
– Increase website authority and quality backlinks.
– Bring in more relevant organic traffic.
– Improve the path from visitor to enquiry.
– Build visibility in AI-powered search.
1. Website Migration
We moved the website from Duda to Next.js to get better control over technical SEO, performance, URLs, schema, and the overall site structure. Pasted markdown
2. Technical SEO
We worked on crawlability, indexation, internal linking, XML sitemap, schema markup, and key performance issues. Pasted markdown
3. Engineering Content
We created detailed content around power system studies, substation engineering, NERC compliance, POI interconnection, IEEE standards, and engineering software. Pasted markdown
4. Topical Authority
We built content clusters around the main services instead of publishing unrelated blog posts. Pasted markdown
5. Link Building
We focused on building stronger authority through relevant referring domains, editorial links, and digital PR. Pasted markdown
6. AI Search Optimization
We used direct answers, FAQs, schema, and trusted references to make important pages easier for AI systems to understand and cite. Pasted markdown
7. Conversion Optimization
We improved page structure with clearer value statements, trust signals, focused CTAs, FAQs, and easier contact options.
– 879 ranking keywords — the site started appearing for hundreds of relevant searches.
– DR 70 — a much stronger SEO authority profile.
– 5,300 backlinks from 506 domains — a stronger and wider link profile.
– 8,119 AI citations — content was being referenced in AI-generated answers.
– 24.1% Share of Authority — strong visibility in the tracked AI dataset.
– #1 Google ranking for “POI Interconnection Engineering Support.”
– AI visibility across ChatGPT, Gemini, Google AI Mode & AI Overviews.
– Major overall growth from a near-zero organic starting point over 15 months.
“Working with Nexora Creation was a great experience. They handled our website development from start to finish and really took the time to understand what we needed. The final website looks modern, loads fast, and is easy to use. Their SEO work also helped improve our online visibility and search rankings. What I liked most was their communication, attention to detail, and the way they stayed focused on delivering quality work on time. We’re very happy with the overall result.”
— U.S. Power Engineering Firm ★★★★★
“Their SEO services have been exceptional, helping improve our online visibility and search engine rankings. If you’re looking for a reliable digital marketing and web development company that truly cares about your success, Nexora Creation is the right choice.”
— U.S. Power Engineering Firm — ★★★★★
Duration: 15 Months
