We helped a local Australia business build its online presence from scratch. We developed the website, set up its Google Business Profile, improved the technical SEO, and created content around its restoration services. Within six months, the business started gaining Google visibility, customer interactions and citations across AI search platforms.
The business had good hands-on experience, but people couldn’t easily find it online. There was no established website, no Google Business Profile and no meaningful organic search visibility.
We needed to build everything from the ground up. That meant creating a proper website, helping Google understand the services and locations, and making it easier for potential customers to discover the business through both regular search and AI-powered platforms.
– Build a professional website from scratch.
– Improve visibility in Google Search and Maps.
– Reach people looking for specialist restoration services.
– Generate more website visits and customer enquiries.
– Build a strong technical SEO foundation.
– Improve visibility across AI-powered search platforms.
– Create a digital presence that could grow over time.
1. Website Development
We built the website from scratch with a focus on mobile usability, clear service information and a solid technical foundation.
2. Google Business Profile
We created and optimized the business profile, added relevant services and business information, and improved its local search presence.
3. Technical SEO
We configured the sitemap, structured data, canonical tags and crawler access, while addressing important website performance and indexing requirements.
4. On-Page SEO
We researched relevant search terms and built service pages around what potential customers were looking for, including restoration, refinishing and related services.
5. Local SEO
We strengthened local signals and business information to help the website and Google Business Profile reach relevant customers across Australia.
6. AI Search Optimization
We structured key content with clear answers, relevant schema and consistent business information to improve its eligibility for AI search visibility.
– 107,000 Google impressions — the website appeared in search results more than 100,000 times in six months.
– 1,210 organic clicks — users visited the website directly from Google search results.
– 8.9 average Google position — the website reached first-page visibility on average across tracked searches.
– 182 Google Business Profile interactions — people took measurable actions through the business listing.
– 121 tracked ranking keywords — the site gained visibility across a growing range of relevant searches.
– 116 AI-cited pages — pages from the website appeared as sources across tracked AI platforms.
– AI Visibility Score of 23 — the site established measurable visibility in the tracked AI-search dataset.
– Growth without paid ads — the reported results came from organic and local search activity, without paid advertising.
“Before this, people had a hard time finding my business online. I knew there were customers looking for furniture restoration, but they weren’t finding me on Google. After improving my website and Google Business Profile, I started getting enquiries from people who were interested in my work. It’s made a real difference in helping people find my business and get in touch.”
— Furniture Restoration Business Australia — ★★★★★
Duration: 6 Months
