Google Ads Management
Google Ads Management That Turns Clicks Into Booked Jobs
Google Ads management for home service businesses means building and running your campaigns around the searches that mean someone needs a job done now, sending that traffic to focused landing pages, and tracking every call and form so budget moves to what books work. For HRS Birmingham, a home repair company, a rebuilt account and dedicated landing page produced 113 conversions in 30 days.
What Every Page Includes
Campaigns Built Around Jobs, Not Clicks
Most wasted ad spend comes from broad keywords, weak landing pages and no call tracking. We fix all three, then optimize weekly against booked jobs.
High-Intent Keywords
Service and emergency searches with your towns, plus negative keywords that block DIY, jobs and price-shopping searches.
Focused Landing Pages
One page per service and offer, mobile-first and fast, so paid clicks turn into calls.
Call & Form Tracking
Every call, form and booking tracked in Google Ads and GA4, so you see cost per lead and cost per job.
Smart Budget Control
Spend shifted by service, town and hour toward what books jobs, not what gets clicks.
Remarketing
Bring back visitors who did not call the first time, often at a lower cost per lead.
Clear Monthly Reports
Leads, booked jobs and cost per lead in plain language, not a wall of impressions.
Campaign Types
The Right Campaign For Every Goal
Different services and budgets need different campaign types. We use the ones that fit how your customers search.
Search
Search Campaigns
Ads on high-intent searches like AC repair or roof replacement in your service area.
Pay Per Lead
Local Services Ads
Top-of-page ads with a Google screening badge, paid per lead. See our Local Services Ads management.
Calls
Call-Focused Campaigns
Ads and extensions built to get the phone ringing for urgent services.
Offers
Seasonal & Offer Campaigns
Tune-up specials, free inspections and seasonal offers with honest urgency.
Retargeting
Remarketing Campaigns
Reminders for visitors who looked but did not call, across search, display and YouTube.
Multi-Location
City-Specific Campaigns
Separate campaigns and landing pages for each service area, so every town gets a relevant ad.
Our Google Ads Process
From Audit To Booked Jobs
01
Review
We audit your account, search terms, tracking and landing pages to find wasted spend.
02
Plan
We plan campaigns by service, town and budget, with negative keywords from day one.
03
Build
We write the ads, build focused landing pages and connect call and form tracking.
04
Track
We set up Google Ads and GA4 conversions so every lead is counted correctly.
05
Launch & Improve
We optimize weekly against booked jobs and report cost per lead in plain language.
Client Feedback
What Clients Say About Working With Us
Nexora Creation did an excellent job designing and implementing my website. They understood the brief clearly and translated it into a clean, modern, and well-structured site that aligned perfectly with the brand direction.
Nexora Creation designed my business website beautifully! The layout looks clean, modern, and works perfectly on all devices. Their team was easy to communicate with and understood my ideas clearly. I’m really happy with the final design and overall experience!
Professional service and an excellent outcome. Nexora Creation understood my requirements clearly and delivered impressive results throughout the project. The process was smooth, communication was professional, and the final result exceeded expectations. I would definitely work with them again.
Amazing work by Nexora Creation! The website turned out exactly how I envisioned it. Their team was professional, responsive, and very easy to communicate with throughout the entire process. Everything was delivered smoothly and with great attention to detail. Highly recommended!
Google Ads FAQs
Google Ads Questions, Answered
Straight answers before you spend another dollar on ads. For a deeper look, read why Google Ads clicks are not turning into leads.
How much should a home service business spend on Google Ads?
It depends on your market, services and job value. Many start with a test budget on their most profitable services and towns, then scale what books jobs at an acceptable cost per lead.
Do you manage Local Services Ads too?
Yes. We manage Google Ads and Local Services Ads together, so they support each other instead of competing for the same customers.
Do you build the landing pages?
Yes. Focused landing pages are part of the work, because sending ads to a homepage usually wastes budget.
How do you track results?
We track calls, forms and bookings in Google Ads and GA4, and where possible report cost per booked job, not just cost per click.
Is there a long contract?
Talk to us about terms. We prefer to earn your business month to month with clear results.
Ready for more booked jobs?
Stop Paying For Clicks That Never Call
Send us your account or current results. We will show you where budget is wasted and what we would change first.
Start Your Google Ads Project
Ready to Fix Your Google Ads?
No sales pitch
Just honest advice on your current ads, where money is wasted and what we would change first.