Google Ads Management

Google Ads Management That Turns Clicks Into Booked Jobs

Google Ads management for home service businesses means building and running your campaigns around the searches that mean someone needs a job done now, sending that traffic to focused landing pages, and tracking every call and form so budget moves to what books work. For HRS Birmingham, a home repair company, a rebuilt account and dedicated landing page produced 113 conversions in 30 days.

Google Ads Landing Page Hero Image

What Every Page Includes

Campaigns Built Around Jobs, Not Clicks

Most wasted ad spend comes from broad keywords, weak landing pages and no call tracking. We fix all three, then optimize weekly against booked jobs.

High-Intent Keywords

Service and emergency searches with your towns, plus negative keywords that block DIY, jobs and price-shopping searches.

Focused Landing Pages

One page per service and offer, mobile-first and fast, so paid clicks turn into calls.

Call & Form Tracking

Every call, form and booking tracked in Google Ads and GA4, so you see cost per lead and cost per job.

Smart Budget Control

Spend shifted by service, town and hour toward what books jobs, not what gets clicks.

Remarketing

Bring back visitors who did not call the first time, often at a lower cost per lead.

Clear Monthly Reports

Leads, booked jobs and cost per lead in plain language, not a wall of impressions.

Campaign Types

The Right Campaign For Every Goal

Different services and budgets need different campaign types. We use the ones that fit how your customers search.

Quote Request Pages

Search

Search Campaigns

Ads on high-intent searches like AC repair or roof replacement in your service area.

Emergency Call Pages

Pay Per Lead

Local Services Ads

Top-of-page ads with a Google screening badge, paid per lead. See our Local Services Ads management.

Calls

Call-Focused Campaigns

Ads and extensions built to get the phone ringing for urgent services.

Offers

Seasonal & Offer Campaigns

Tune-up specials, free inspections and seasonal offers with honest urgency.

Product Campaign Pages

Retargeting

Remarketing Campaigns

Reminders for visitors who looked but did not call, across search, display and YouTube.

City-Specific Ad Pages

Multi-Location

City-Specific Campaigns

Separate campaigns and landing pages for each service area, so every town gets a relevant ad.

Our Google Ads Process

From Audit To Booked Jobs

01

Review

We audit your account, search terms, tracking and landing pages to find wasted spend.

02

Plan

We plan campaigns by service, town and budget, with negative keywords from day one.

03

Build

We write the ads, build focused landing pages and connect call and form tracking.

04

Track

We set up Google Ads and GA4 conversions so every lead is counted correctly.

05

Launch & Improve

We optimize weekly against booked jobs and report cost per lead in plain language.

Client Feedback

What Clients Say About Working With Us

Google Ads FAQs

Google Ads Questions, Answered

Straight answers before you spend another dollar on ads. For a deeper look, read why Google Ads clicks are not turning into leads.

It depends on your market, services and job value. Many start with a test budget on their most profitable services and towns, then scale what books jobs at an acceptable cost per lead.

Yes. We manage Google Ads and Local Services Ads together, so they support each other instead of competing for the same customers.

Yes. Focused landing pages are part of the work, because sending ads to a homepage usually wastes budget.

We track calls, forms and bookings in Google Ads and GA4, and where possible report cost per booked job, not just cost per click.

Talk to us about terms. We prefer to earn your business month to month with clear results.

Ready for more booked jobs?

Stop Paying For Clicks That Never Call

Send us your account or current results. We will show you where budget is wasted and what we would change first.

Start Your Google Ads Project

Ready to Fix Your Google Ads?

No sales pitch

Just honest advice on your current ads, where money is wasted and what we would change first.

15 Min Google Ads Call

Get your Free Audit

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