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Solar Google Ads Case Study: 537 Qualified Leads for a Solar Carport Company

Solar Google Ads case study: solar carport with black panels covering parked cars at a business park

Summary

Summary

A premium solar carport company in Switzerland needed qualified quote requests in a crowded renewable energy market. We ran and optimized its Google Search campaigns for almost a year, producing 537 qualified conversions from 13,100+ clicks.

Key Takeaways From This Solar Google Ads Case Study

This solar Google Ads case study shows how steady, data-led optimization builds a reliable lead flow in a crowded market: 537 qualified conversions from 13,100+ clicks over almost a year.

  • Start with high-intent keywords. Searches for solar carports and custom installations brought buyers, not researchers.
  • Keep ad groups tightly themed. Relevance between keyword, ad and page lifts Quality Score and lowers costs.
  • Optimize continuously. Search terms, negatives, ad copy, bidding, budget and location targeting were reviewed throughout the year.
  • Track enquiries. Optimizing toward real quote requests kept spend on what produced leads.

How Solar Installers Can Apply This

See our solar SEO and lead generation and Google Ads management, or request a free growth audit.

The Challenge

Buyers of solar carports compare several providers before asking for a quote, and the renewable energy market in Switzerland is competitive.
The company needed qualified quote requests, not just clicks, without letting ad spend run away.

Client Goals

– Reach homeowners and businesses actively searching for solar carports.
– Increase qualified quote requests.
– Improve campaign efficiency over time.

Our Approach

1. High-intent keyword research
Focused on solar carport, renewable energy and custom installation searches.
2. Tightly themed ad groups
To raise ad relevance and Quality Score.
3. Continuous optimization
Search terms, negative keywords, ad copy, smart bidding, budget allocation and geographic targeting.
4. Conversion tracking
Lead measurement so optimization was based on enquiries, not clicks.

Results

– 537 qualified conversions.
– 13,100+ clicks.
– 315,000+ impressions.
– About EUR 25,800 ad spend over almost a year.
– A steady flow of quote requests from homeowners and businesses.

Client Quote

Solar carport company (Switzerland)

Duration: Almost 12 months

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