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Dental Website & Google Ads Case Study: First Patient Bookings on Day One in New York City

Dental Google Ads case study: receptionist welcoming a new patient at a New York City dental practice

Summary

Summary

Shalom Dental had two New York City locations, Upper West Side and Brooklyn, and no website or Google Ads account. We built a conversion-focused dental website, an AI chatbot for after-hours enquiries and a Google Ads account from zero. On launch day the campaign delivered clicks at an $8.62 average CPC, in a market where dental clicks often cost $15 to $40, and produced 2 conversions.

Key Takeaways From This Dental Google Ads Case Study

This dental Google Ads case study shows how a practice with no website and no ads can launch with a strong foundation: an $8.62 average CPC on day one in a market where dental clicks often cost $15 to $40, and 2 conversions on the first day.

  • Build trust before buying traffic. Real doctor photos, credentials, reviews and clear Book Online and Call Now buttons came first.
  • Give each location its own section. Addresses, hours and directions for each office help patients choose.
  • Capture after-hours enquiries. An AI chatbot answers questions and takes appointment requests 24/7.
  • Set up tracking from day one. Conversion tracking lets budget follow real bookings from the start.

How Dental Practices Can Apply This

See our dental SEO, AI receptionist for dental offices and Google Ads management, or request a free growth audit.

The Challenge

Shalom Dental had two locations in New York City and no online presence: no website, no Google Ads account and no way for patients searching for a dentist near me in Manhattan or Brooklyn to find them.
New York City is one of the most expensive dental paid search markets, so every click had to land on a page built to book appointments.

Client Goals

– Launch a website that turns visitors into booked appointments.
– Show both locations clearly.
– Capture enquiries outside office hours.
– Start Google Ads with a controlled cost per click.

Our Approach

1. Conversion-focused dental website
Real doctor photos and credentials, trust signals above the fold, Book Online and Call Now calls to action, reviews and an FAQ.
2. Location sections
Upper West Side and Brooklyn each got addresses, hours and directions.
3. AI chatbot
Answers patient questions and captures appointment enquiries 24/7.
4. Google Ads from zero
Campaign structure, ad copy, keyword targeting, conversion tracking and budget allocation.

Results

– Campaign live on July 8, 2026.
– Day one: 799 impressions and 18 clicks.
– $8.62 average cost per click in a market where dental clicks often cost $15 to $40.
– 2 conversions on the first day.

Client Quote

Shalom Dental (Upper West Side and Brooklyn, New York City)

Duration: Website build, then campaign launch on July 8, 2026

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